We’ve Grown Campaign
Bold, uplifting and playful, this high-impact campaign celebrated the launch of a newly renovated shopping centre by engaging viewers and communicating a strong sense of progression, fun and excitement.
In a nutshell
Client: JLL (Regional Shopping Centre) | Industry: Retail
Totemo was tasked with creating a highly-impactful campaign to celebrate the launch of a newly renovated shopping centre. The campaign needed to be bold, uplifting and playful and possess an abundance of “WOW!” factor to engage viewers and communicate a strong sense of progression, fun and excitement.
We developed a highly-distinctive and memorable campaign identity that was based on unique insights garnered through the centre’s place story.
We created a unique visual identity featuring a bright colour palette and a series of lively custom illustrations and patterns to engage the audience emotionally and communicate the increased offerings of the centre (fashion, homewares, fresh food, fine dining and entertainment) whilst also imparting a strong sense of fun and celebration.
The campaign was designed to be rolled out over all touchpoints, bringing a new level of visual impact and excitement to hoardings, brochures, in-centre posters, booklets, in-centre events and online collateral.
Services:
– Campaign Identity
– Advertising
– Copywriting
– Illustration
