In a nutshell

We worked with Topwil Organic to reposition their brand and create new packaging for its entire product range in order to increase sales and ensure relevance in a rapidly growing category.

After engaging in an initial brand audit, we developed a strategy to reposition the Topwil brand as an exclusive supplier of premium organic products and to better communicate the legitimacy and credibility of this claim in a landscape of increasing consumer scepticism. The brand was adjusted to ‘Topwil Organic’ to assert its dedication and commitment to the production of exclusively organic foods and differentiate its offering to the myriad of generalist food brands that have recently entered the space.

A new brand identity was developed which utilises custom illustrations and natural textures to convey the ‘natural & premium’ proposition and foster increased brand recognition. A new on-pack information system was implemented to allow the products to communicate more effectively on-shelf and promote an increase in sales and usage.

The rollout phase saw the creation of new packaging for the entire product range of over 60 products spanning bottles, Tetra Paks, jars, doy packs and bags.