In a nutshell

Client: Tender Table | Industry: Plant-based Food

Tender Table is a progressive plant-based brand set to redefine the meat-free protein space in Australia. We were engaged to create the entire brand identity spanning brand strategy, naming, identity, copywriting, photography and packaging design. The brand is preparing to launch in the Australian market with an initial range of ready-made jackfruit-based meat alternatives.

With mainstream dietary habits shifting, the plant-based, meat-alternative category is no longer the exclusive domain of vegans and vegetarians, and it was therefore essential that the brand and it’s packaging were positioned to appeal to a broader market.

We worked across the brand-strategy, naming, copywriting, food-styling, photography and product packaging to create a brand that speaks to a broad range of consumers. The brand identity fuses bright, modern colours and bold typography with earthy textures and delectable photography in order to clearly communicate the nature of the product and entice uninitiated consumers.

– Brand Strategy
– Naming
– Copywriting
– Packaging Design
– Food styling
– Photography