The Challenge

To increase foot traffic to NGS Super’s exhibition stand at an annual business conference.

The Solution

Offer visitors to the stand a massage whilst they undergo a complimentary super-health check with an NGS Super staff member.

In a nutshell

Client: NGS Super | Industry: Superannuation

We conceived and developed this innovative activation strategy and then brought it to life with a creative campaign that extended across conference material including informational brochures, digital newsletters, signage, environmental graphics and branded merchandising.

During an initial ideation phase, “relaxation” was identified as a pertinent territory after exploring the immediate value that members of NGS Super experience from the very moment that they sign up – namely the ability to relax in the present moment knowing that their future is in the best possible hands.

The entire activation and accompanying campaign were developed around this overarching insight, from the massage activation, right through to promotional tea-bags and water bottles. All branded conference material utilised the “Relax” messaging and themed-copywriting to ensure a cohesive and on-brand experience for attendees and amplify the offering to ensure a great result.

– Ideation
– Brand-activation
– Campaign development
– Art direction
– Copywriting
– Print design
– Tradeshow graphics
– EDM design
– Merchandising