In a nutshell

We were delighted to collaborate with one of Australia’s most highly respected independent coffee roasters to develop the strategy, brand identity, packaging and activation for a unique, barista-quality high-caffeine coffee product.

During the initial research phase, we identified a unique target market and set about creating a brand that would communicate the distinctive dual proposition of  ‘powerful and premium quality’ as well as capturing this group’s attention in-store and online.

The result was Hitman Super Strong Coffee, a premium, high-impact brand that demands consumers’ attention. The brand rides on a fun and memorable narrative that is embodied throughout a highly refined visual identity; echoing classic vintage Bauhaus and Swiss graphic styles that are reminiscent of a time when quality came first and things were made right!

This unique and memorable brand identity, coupled with a sophisticated, highly crafted packaging design have resulted in the product being stocked in a range of boutique retailers as well as proving a hit for consumers both in stores and online.