In a nutshell

We were commissioned by Australian honey producer Harden’s Own Honey to conceptualise and design a new brand mark and series of packaging for a premium product range intended to appeal to a highly discerning overseas market. 

The brand‘s identity was focused heavily on communicating the superior purity of the product – an important selling point to contrast with many adulterated and diluted honeys being sold on the overseas markets.

The brand mark reflects this ideology with a clean, minimalistic representation of the journey that the honey takes from flower to hive to market. 
The clean, minimal and impeccably executed design aesthetic is reflective of Harden’s purist approach toward honey production, and ensures that the brand is recognised as a premium product that treads the line between food and medicine.