In a nutshell
Client: Travelodge Hotels | Industry: Travel & Leisure
Providing customers with ‘more of what you want and less of what you don’t’ is at the core of Travelodge Hotels’ brand. Totemo worked with the organisation to support this proposition through the production of the ‘Everyday Heroes’ campaign.
An endearing archetype (with the working title of ‘Elderly Elma’) was brought to life to personify the ‘refreshingly Simple’ message and to create recognition and cohesiveness across all campaign touch points.
With the help of our friends at Brosis Films, 3 x 30 sec video cuts were produced that showcase Elma’s visit to a Travelodge Hotel and in an endearing way describes her activities and how her quirkiness is received and welcomed by the hotel staff in a ‘Refreshingly Simple way’.
The Campaign was extended through to a suite of animated HTML5 banners served on the Google Display Network as well as a magazine print advert.
Services:
– Graphic Design
– Creative Direction
– Art Direction
– End-Frame Animation
– HTML5 Banner Design
– Print Design
– Project Management
